Inès Casanova, a Master’s student at ESCP Business School, chose to focus her thesis on the adoption challenges of digital twins in healthcare. Drawing on insights from several VPH community members, her work highlights barriers, strategies, and future prospects for integrating digital twins into hospital practice
When someone outside the community takes an interest in the field, it is always rewarding. It signals recognition, sparks curiosity, and shows that the topic resonates beyond its traditional boundaries.
Prior to this summer, we at VPH felt especially honoured to be approached about a Master’s thesis on Digital Twins. What made it remarkable was not only the subject itself, but also the perspective: the request, rather than from an engineering or medical background, came from a student at ESCP Business School in Paris, Inès Casanova.
In her thesis, Inès explored the challenges of adopting digital twins in healthcare, with a focus on change management within health organisations. She examined the current barriers to adoption, possible strategies to overcome them, and the future outlook for digital twin technology in clinical settings.
To support her research, Inès interviewed several key members of our community, including Marco Viceconti (VPH’s first Director), Thierry Marchal (Secretary General of the Avicenna Alliance), Michèle Barbier (member of the VPH Executive Committee), and Davide Montesarchio (VPH Science Communicator, who also served as external jury member for the thesis defense).
Her work provides valuable insights into the business and organisational dimensions of introducing digital twins into everyday hospital practice.
You can read the full thesis here.
