Easy to understand video demystifies the clinical trials process
Want to know more about in silico clinical trials? Struggling to explain the concept to non-experts in the field?
The Swiss-based healthcare company, Roche, have produced a three-minute animated video, which presents the benefits of clinical trial simulation in a clear and easy to understand way.
Eschewing jargon for plain English and using simple, cartoon graphics, the video shows how clinical trial simulation can be used to address the difficulty of correctly predicting the success or failure of clinical trials. It outlines how clinical trials can be used as a risk management tool to explore how different trial designs will perform, to detect the drug effects they hope to see. It also explains that simulated trials can be used to assess the impact of differences in dosing regime, patient profile, sample size, trial duration and choice of comparators.
The video is one in a series of three, which explain the benefits of using pharmacokinetic and parmacodynamic modelling, and the benefits of using modelling and simulation in drug development, respectively.
The video can be viewed here.
More information on in silico clinical trials can be found on the Avicenna website
Learn more about drug research and development at Roche: http://www.roche.com/research_and_development.htm
More Videos from Roche on http://www.youtube.com/user/roche