Our ageing populations are drivers of economic growth. The EU has launched a number of measures to stimulate this market and to help the European industry (and SMEs in particular) to address this opportunity.
Some of the EC initiatives to promote the economic growth connected to the Silver Economy are:
The EU is also funding the Smart Silver Economy project. Its partners, Technopolis Group, Oxford Economics and cbased, are working with the European Commission in order to answer several important questions about the Silver Economy in Europe.
This work will provide strategic information and data needed to establish a reference framework for the development of a Silver Economy Strategy for Europe, building on existing regional, national and industrial initiatives across Europe.
Further information on the project can be found here