Wearing his double hat of both Executive Director of the VPH Institute and Director of the new Insigneo Research Institute, Prof Viceconti gave a 9 minutes talk on "The Virtual Physiological Human or Why computer simulation is our best hope to understand life".
TED is a non-profit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.
TEDx (x= independent) program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.
On Tuesday Jun 12, 2012, TEDx organized an event in Sheffield to which Prof. Marco Viceconti was invited to give a presentation on what it has been, not only his solely research question for the past 7 year, but also the center of his life: the Virtual Physiological Human.
In his 9 minutes talk Prof Viceconti explains in very simple words “Why computer simulation is our best hope to understand life”, giving an overview of the science development from reductionism to the future of health care: personalized computer simulation.
With this catchy presentation and thanks to his great communication skills, Prof Viceconti confirmed once again to be a perfect ambassador of the VPH initiative.
The full videois posted on you tube: http://www.youtube.com/watch?v=aZyEPXYmZ-8